Rocket Fuel

This book explores the essential partnership between Visionaries and Integrators in business. Visionaries generate innovative ideas, while Integrators turn these ideas into actionable plans. The authors explain how this collaboration is crucial for business success, drawing on examples from well-known companies like Disney and McDonald's. It provides guidance for identifying whether you are a Visionary or an Integrator, along with assessments to help you recognise your strengths. The book emphasises that without the right partnership between these two roles, long-term business goals are difficult to achieve.