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David Ogilvy shares his insights and experiences from decades in the advertising industry. He outlines key principles and strategies that have driven successful campaigns and discusses the importance of understanding the consumer. The book covers topics such as effective copywriting, the role of creativity, and how to build a strong brand. Ogilvy also provides practical advice for managing teams and fostering a productive work environment. This guide is aimed at anyone interested in marketing, advertising, or management, offering timeless lessons that remain relevant in the business world.
Format: Paperback / softback
Dimensions: × ×
Pages: 194
Publisher: Southbank Publishing
ISBN: 9781904915379
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