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This updated edition provides practical guidance on how to effectively communicate with potential customers to convert them into loyal clients. It outlines strategies for positioning yourself as an expert and sharing your story in a compelling way. The book details how to create a value ladder that leads customers toward solutions for their problems, ultimately aiming to improve their lives through your products and services. It emphasises the importance of timing and messaging in reaching the right audience.
Format: Paperback / softback
Dimensions: × ×
Pages: 384
Publisher: Hay House UK Ltd
ISBN: 9781788178563
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