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In 1962, Phil Knight borrowed $50 from his father to start a company focused on importing affordable athletic shoes from Japan. Starting from the boot of his car, he made $8,000 in his first year. The brand eventually evolved into Nike, a global leader in sportswear with annual sales exceeding $30 billion. This book offers an inside look at Knight's journey, detailing the challenges and triumphs he faced while building a revolutionary company and brand. It reveals the personal and professional struggles behind the iconic swoosh logo.
Format: Paperback / softback
Dimensions: × ×
Pages: 400
Publisher: Simon & Schuster Ltd
ISBN: 9781471146725
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