Business Model Generation

This book serves as a practical guide for creating innovative business models. It provides tools and strategies to help organisations adapt to changing market conditions. The authors present the "Business Model Canvas," a visual framework that simplifies the process of designing and analysing business models. Readers will learn about common business model patterns and how to customise them for their specific needs. The book encourages both new and established businesses to rethink their strategies and enhance their understanding of customers, distribution channels, and partnerships.