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Hooked
Sale price
£13.99
Regular price
£14.99
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Read the full policy.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Read the full policy.
Description
Nir Eyal explores why some products captivate users while others fail. He introduces the Hook Model, a four-step process that helps companies create engaging products that foster habitual use. By analysing user behaviour, Eyal explains how successful businesses design their offerings to encourage repeat engagement through "hook cycles." The book provides practical insights for entrepreneurs and marketers looking to develop habits that keep customers returning.
Specifications
Format: Hardback
Dimensions: × ×
Pages: 256
Publisher: Penguin Books Ltd
ISBN: 9780241184837
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