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This book challenges the notion that creativity is limited to a select few. The authors, experts in design and innovation, argue that everyone has the potential to be creative. They provide practical principles and strategies to help individuals unlock their creativity in both work and personal contexts. Through real-life examples from their experiences at IDEO and with leading companies, they illustrate how to approach problems with a creative mindset. This book aims to empower readers to enhance their productivity and success by embracing their creative abilities.
Format: Paperback / softback
Dimensions: × ×
Pages: 288
Publisher: HarperCollins Publishers
ISBN: 9780008139384
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